Monday, April 21, 2008
Win!
Just got back from Georgia. It seems that the hot trend in Tbilisi is to advertise not the product or brand itself, but lottery, which the brand or product has set up. Something that was popular here, in Latvia, several years ago.
Tuesday, March 25, 2008
You can't have a bad...
Seth Godin has an interesting post today (partly quoted):
This ir really key thing. Very important. Up to this day, when i'm working in my own company, there hasn't been a job where there wouldn't be week link (people in this case, not tables).
Hence the marketing dilemma: who should get your best effort? Should it be the new customer who you just might be able to convert into a long-term customer? Or should it be the loyal customer who is already valuable?
Sorry, but the answer is this: you can't have a bad table.
This ir really key thing. Very important. Up to this day, when i'm working in my own company, there hasn't been a job where there wouldn't be week link (people in this case, not tables).
Friday, March 21, 2008
Another quote from "How to be a graphic designer"
"To help designers develop verbal skills, i sometimes ask the to describe what they've done before they show me what they've done."
From a book i'm reading
It's called "How to be a graphic designer without loosing your soul" by Adrian Shaughnessy.
The quote is a long one and mostly a note to myself. It goes:
"The designer who shows only signs of self-absorption and narrowness of focus isn't going to inspire his or her client. It might seem obvious, but it's surprising how many designers use meetings with clients to talk about themselves and their work.
These are often the same designers who complaing that their work is frequently rejected or that they are never allowed to "do what they want to do" [...]
If you can demonstrate some knowledge about the client's field of activity, if you can talk about the project at hand and if you can listen instead of prattling on about yourself, you will be astonished at how receptive your new client will be to you and your ideas.
It's a rich paradox, but the less you make a client/designer relationship about yoursel, the more it will tip in your favour."
The quote is a long one and mostly a note to myself. It goes:
"The designer who shows only signs of self-absorption and narrowness of focus isn't going to inspire his or her client. It might seem obvious, but it's surprising how many designers use meetings with clients to talk about themselves and their work.
These are often the same designers who complaing that their work is frequently rejected or that they are never allowed to "do what they want to do" [...]
If you can demonstrate some knowledge about the client's field of activity, if you can talk about the project at hand and if you can listen instead of prattling on about yourself, you will be astonished at how receptive your new client will be to you and your ideas.
It's a rich paradox, but the less you make a client/designer relationship about yoursel, the more it will tip in your favour."
Color perception
No color tells you something itself.
It's tempting to think that red = danger, gray = boring, blue = business, but these are meanings attached by people, not integral ot the colors itself (there are however certain customs in use of color, but these can be different in different parts of the world, for instance - people wear white color at funerals in Buddhist cultures).
A good answer to someone who says "red means danger" is to ask, why the hell do you eat strawberries then?
It's tempting to think that red = danger, gray = boring, blue = business, but these are meanings attached by people, not integral ot the colors itself (there are however certain customs in use of color, but these can be different in different parts of the world, for instance - people wear white color at funerals in Buddhist cultures).
A good answer to someone who says "red means danger" is to ask, why the hell do you eat strawberries then?
Wednesday, December 20, 2006
Striptīzs ķīniešu bērēs
Five people have been detained in China for running striptease send-offs at funerals, state media say.
The once-common events are held to boost the number of mourners, as large crowds are seen as a mark of honour.
http://news.bbc.co.uk/2/hi/asia-pacific/5280312.stm
The once-common events are held to boost the number of mourners, as large crowds are seen as a mark of honour.
http://news.bbc.co.uk/2/hi/asia-pacific/5280312.stm
Wednesday, November 22, 2006
Line Rider
Ne gluži spēlīte, ne gluži zīmēšanas rīks, LineRider ir sasodīti labs laika kavēklis. Ir cilvēciņš, ir ragutiņas, ir līnijas. Un cilvēciņš pa tām traucas šallei plīvojot.
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