Thursday, October 09, 2008

Trendspotting

All marketing or business gurus will tell you how important it is to spot a trend before it actually happens. Good for business and for development too. So here's one. 

Music industry is going through massive changes. It can no longer support itself through sales of media (be it cassette, vinyl or CD (or suing people)). So the biggest "revenue-maker" for the industry and bands in the future will be gigs. Which means that the total amount of concerts will increase. It's already happening, this summer in Latvia was a clue to that, very busy with different artists coming to play here.
So if i have to think, how to make money out of that, one obvious direction is to buy or build venues to hold those gigs. But bugger me if i know what to do with that piece of information...

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