20/80 in logo design

I'm just about to start designing a new logo for our client and partner. I have a brief in my head, and i have couple of ideas already starting to spin in brain. And i realise that 80% of the time i'll spend not on designing the logo itself, but by making various applications for it, showing the usage, that will sell the logo to the client. 

Reasons for that are obvious, people needs arguments for this or that version (therefore different applications), and logo itself is usually just a piece of type and maybe a colored blob. But here's an idea. What if the whole design process can be seen in the blog? Like every sketch, every design i make, is there to see and to comment on? Would the end result be bulletproof from argumentation point of view or total piece of poo? Not sure what the client would think about it...

Crappy flags

For some reason, my colleague Rene started to look for flags of Soviet Republics. He found a nice Wikipedia page which has all of them, and you know what? Almost all are simply terrible designs. Except Latvian, Lithuanian and maybe Azerbaijani, the rest looks like they have been drawn by a 8 year old niece of Communist Party secretary general.

Input = output

Russian designer Artemi Lebedev writes in his site, that he believes design is solving of the task. Therefore, he implies, you shall never discuss the design itself. What you should and must discuss is whether the task is solved.

Very clear. Just one tiny detail. What it requires is that the task is set precisely and to the point. And that is often overlooked by clients and designers themselves.

Another quote from "How to be a graphic designer"

"To help designers develop verbal skills, i sometimes ask the to describe what they've done before they show me what they've done."

From a book i'm reading

It's called "How to be a graphic designer without loosing your soul" by Adrian Shaughnessy.

The quote is a long one and mostly a note to myself. It goes:

"The designer who shows only signs of self-absorption and narrowness of focus isn't going to inspire his or her client. It might seem obvious, but it's surprising how many designers use meetings with clients to talk about themselves and their work.
These are often the same designers who complaing that their work is frequently rejected or that they are never allowed to "do what they want to do" [...]
If you can demonstrate some knowledge about the client's field of activity, if you can talk about the project at hand and if you can listen instead of prattling on about yourself, you will be astonished at how receptive your new client will be to you and your ideas.
It's a rich paradox, but the less you make a client/designer relationship about yoursel, the more it will tip in your favour."