When in doubt, challenge the strategy, not the tactics.Guilty as charged, Seth. Too many times when recieving a brief, for instance, and feeling that something is wrong, i've started to nitpick the details, but failing to see the bigger picture. I'll try to remember this.
Showing posts with label seth godin. Show all posts
Showing posts with label seth godin. Show all posts
Tuesday, September 23, 2008
Guilty as charged
Seth Godin has a post in his blog, which strikes a chord. The key phrase is:
Tuesday, March 25, 2008
You can't have a bad...
Seth Godin has an interesting post today (partly quoted):
This ir really key thing. Very important. Up to this day, when i'm working in my own company, there hasn't been a job where there wouldn't be week link (people in this case, not tables).
Hence the marketing dilemma: who should get your best effort? Should it be the new customer who you just might be able to convert into a long-term customer? Or should it be the loyal customer who is already valuable?
Sorry, but the answer is this: you can't have a bad table.
This ir really key thing. Very important. Up to this day, when i'm working in my own company, there hasn't been a job where there wouldn't be week link (people in this case, not tables).
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