Spotted today, when coming to work. The white sign says: "Sale - gold for 12 Ls a gram". The yellow line in latvian: "Gold can't be cheaper".
The guy or gal who decided to put such signs out isn't really good with psychology, is she? I mean, why do you buy gold? Because it's expensive! Saying "Discount jewellery" is the same as trying to sell Roll's Royces, using 10% off as an argument.
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